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The article Kleemann / Voss / Rieder (2008): Crowdsourcing and the working end consumer has appeared in work and industry Sociological Studies, Volume 1, Issue 1, May 2008, page 29-44 (complete edition) and focuses on the new relationship between business and consumers: "The contribution deals with the phenomenon'Crowdsourcing', plating dessert so with the outsourcing company's plating dessert own tasks to the Internet public. Crowdsourcing is one of the latest developments in longer-lasting process of change in the relationship between companies and consumers. The thereby emerging type of consumer, the worker consumer, challenges traditional views of what consumers are and how they behave, fundamentally questioned. "See also the articles on Swarm Intelligence or open innovation, crowdsourcing, etc and the available on-line book Eric von Hippel (2005): Democratizing Innovation. plating dessert
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