Sunday, July 6, 2014

Degree) and amateurs. Institution run by Gary Goldberg (Gary Goldberg), a kindly man with a past pr


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We Kurtz tempting dishes cookbooks, magazines and advertisements, are fruit of a professional, creative and many tricks of photographers, stylists and art Diirktorim. Engaging in a course - schools in New York - cooking reveals the surprising secrets of the world of food design
The bustling heart of Manhattan, between the sixth and seventh avenues, lies a small boutique cooking. Small, but the most charming New - York. This is a - a book that belongs to the University of New - School (New School University), and is found in the hotel - Inn, charming and romantic maines paper & food service place with the atmosphere of the past, wooden furniture and antique collection is impressive.
Degree) and amateurs. Institution run by Gary Goldberg (Gary Goldberg), a kindly man with a past professional experience maines paper & food service in the field of culinary USA. Goldberg is also fashioning the home - school and gave him a warm touch of the English. Central round table sitting just 12 students, and were in direct contact with the teacher. Quiet and cozy lighting and tree directories with a large selection of antique cookbooks contribute unique experience, very different from that existing in the - normal schools for cooking. maines paper & food service
In this place I trained for a few days engaging course design theme of food ("Food Styling"). The course, attended by 12 people from around the world, was passed - by Delores Custer (Delores Custer), one of the most famous teachers in the U.S. and worldwide. Custer is a recognized leader in the field and engaged him in 1978, and is working for food magazines, cookbooks, publishing companies and television networks. maines paper & food service
In his many non-design domain has food photography many amendments. In the 80s, she explained Delores Custer participants in the course, everything had to look perfect. Appearance, accordingly, was artificial. Whereas in 2000 the demand is more natural looking, spontaneous and appetizing. For example, if you add a bubble coffee or steam over a cup, it gives a natural look. Photo of cold drink, for example, designers are now water droplets and dewy moisture, or "fog" of cold steam out of glass, to create a feeling of cold and fresh.
Photographs of food began to appear in the 40s of last century, and in 1950 were popular. There are recipes that do not change over time (for example, chocolate chip cookies), but the appearance is constantly changing, and also influenced by fashion. Year to year changes are tools, ornaments and-props (props around the food photography).
Today, much emphasis than before on close-ups. Tendency is looking simple white plates. Previously, there were years of using white plates and then comes the year of the black plates, followed by days of silver plates, dishes and plates colored ceramic crafts natural (home food). Was a year of using flowers as decoration, and a year of filming dishes on a brown background. maines paper & food service Recently, the ordered food photographed in architectural maines paper & food service height, the tower - Serving shape characteristic upscale restaurants. maines paper & food service
Artistic director (art director) - typically a food magazine. He makes the decisions (what exactly will film, and how), he sets the H"lok maines paper & food service "and style (Modern Family, a certain atmosphere, etc.), he decides on the background around the food, and he chooses the photographer.
Food stylist (food stylist) - responsible for obtaining all food items, organizing them and preparing them for a photo. In fact, it is many and varied roles: Bringing the ingredients. The most difficult task. For example, selecting fruits and vegetables are perfect, with no defect. maines paper & food service Sometimes, there is a problem to find the fruits of the season. Food magazine shoot usually six months in advance, and Cora being flown fruits and vegetables especially abroad. Arrangement of items on the plate and the organization background. Precision is very important, and the work requires a lot of patience. Dining should look alive and fresh, genuine stimulating. maines paper & food service Stylist uses props and various patents. Crate tools Custer seems suitcase physician (or magician): brushes and tweezers all sizes, maines paper & food service spray polish, Med - brown varnish, Sewing accessories, maines paper & food service needles, thread fishing, knife set superior Sfritzr skewered cubes and hail ice acrylic imitation berries work Hand and much more. designing image artistically, but also realistic. stylist should know what the purpose of photography and what message it broadcast. He must be well familiarized with matching colors, height, texture and shape. skills in cooking and baking. stylist responsible for developing good recipes himself for his clients, and he is also prepared them in many cases. needs to be equipped with artistic skills, creativity and personal maines paper & food service style is open and flexible, to suit the changing purposes.
Food photograph takes three hours full work day. Always buy food more than twice the required work. Start with an empty plate, place the fixtures around the background. Testing and direct lighting, change location if needed, and only just before Taken Place on a plate the food, in the meantime might wilt. For this reason, never wash fruits maines paper & food service and vegetables: maines paper & food service lettuce Noble, blackening mushrooms, meat stands out and becomes oxidized brown cheese "sweating". Goal, it is important to remember, is only stimulate appetite, give a natural look and alluring food - and eat it. Anyway is not allowed to eat because of the use of toxic chemicals.
Food designers wanted work freelance and earn 500 to U.S. $ 1,000 per day. Nature maines paper & food service of the work varies maines paper & food service - according to the official to whom photography is for: food magazine, cookbook, cinema or television commercials. Newspapers are the latest food. Cookbooks everything is more natural and less than perfect.
Advertising maines paper & food service and relations - public: advertisements looking for the perfect look and art, where everything is smooth. Food demand is looking durable, so "cheating". The food here does not seem real food and natural. Nowadays, there are certain change trend, and advertisers are beginning to demand food look more natural - but still perfect. Award

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