Food and beverage advertising boom early 1995

"What is food stylist ?," Praise Purnama often receive acquis consulting this question. With the spirit, who was born in Palembang July 16, 1970 describes the profession who are not familiar to the layman. acquis consulting According to him, food stylist - a profession that is considered the most attractive in the world by Time magazine - is similar to a hair stylist and makeup artist in the affairs or facial hair. The difference is, this stylist for food and beverages. So, food or beverages may be styled as beautiful to look photogenic and "lifeless" in front of the camera, so it can publish tastes anyone acquis consulting who saw it. "Food stylist needed in the production acquis consulting of commercial television and print advertising, or for the benefit of photo sessions magazines and books," Praise explained.
Food and beverage advertising boom early 1995's, allow for the presence of the profession. Unfortunately, recognized Puji, Indonesian people who pursue this profession can be counted on the fingers. Food stylist most expatriates. "We barely had food stylist for advertising films," he said, adding acquis consulting that there used to be Mrs. Siska are now more likely to appear in the show cooking demonstrations. Food stylist job is unique. To be sure, it takes tremendous patience and good taste. Be patient because the production of advertising films take a long time and length. Food stylist must be on stand-by all day long or even days. With highly specialized expertise and work rhythm like that, not astonished, the payoff acquis consulting was good enough. Puji said he gained an average of 10-20 jobs each month. If each work valued at USD 10-20 million, meaning gross Praise can earn about Rp 150 million acquis consulting per month. However, acquis consulting when compared with foreign food stylist - for example Singapore, the charge to reach Sing $ 1.500- 2.000 per 8 hours - Praise rates much more efficient. Praise be told, in order to obtain optimum results, usually he participated in cooking and testing food or drink. He did not hesitate to buy their own materials to prepare a good photo. In short, Praise always oriented how advertising can save production costs. To be more perfect profession, Puji now also whetting shooting skills. The father of two daughters equip themselves with the knowledge of photography techniques both manual and digital, including the design of imaging even assisted in the work by the photographer. Insight into the aesthetics of space and color composition was didalaminya besides updating the knowledge of various culinary world with a lot to learn from the chef cooking school in Hong Kong, Bangkok and Italy. In fact, the intricacies of the advertising world also learned that the food served has a high sales value. Apparently graduate of Le Gordon Bleu, France is aware of the profession that has been practiced for 12 years was an important part of the process of marketing a product. So, he should be able to cope with a volatile mood when deadlocked ideas. Especially when dealing with photographers and clients (owners of the product) are generally demanding and a perfectionist. In fact, Puji admitted, he was a perfectionist. In the work, he could "arrange how to cook" acquis consulting chef of the restaurant clients, so that the food you want to display appropriate for the shooting. Or, he would cook for themselves in the kitchen of the restaurant or at home. The cooking process and can be repeatedly shooting. Praise recalling the ad creation pancakes that makes the room filled pancakes and cherry in 1995. "Imagine, I go back and forth making pancakes in order to get the right impression," acquis consulting he said. The Unilever-owned pancake ad is Puji career debut as a food stylist. Until now, more than 120 objects of food-beverage ever worked Praise. Nearly 10 renowned advertising agencies and major companies in Indonesia have become clients. Call it, Pizza Hut; Unilever (Blue Band, Bango, Royco, Walls, Skippy, and Knorr); Bogasari; Indofood (Bimoli, Simas, Indomie, and Indo Meiji); Nestle (Maggi, acquis consulting Nescafe, Milk Maid, and Carnation); Kraft; McDonald's; Dunkin 'Donuts; JCO Donuts & Coffee; ABC (ketchup, syrups, sauces and instant noodles); Suba Indah (Farmhouse, Marjan, and Sunquick); Ajinomoto; and much more. Praise work any land extends to the field of non-food. For example, an electronics company (Samsung - Ed.) Never asked for praise organize the contents of the fridge are ready to be photographed for advertising. Obviously, Puji work with a variety of tools to make the appearance more beautiful products. Tools box with contents that vary always accompanied him on duty. For example, a brush for greasing oil, which can make a blow torch burnt food in certain parts, and syringes vapor / smoke effects that arise puff of smoke to give the impression of warmth. In order for ice cream or chocolate is not melted because the lighting (lighting), he treating white butter acquis consulting and boiled potatoes as closely