Hanne Schmidt comes therefore at the end of the post with 3 to afford if an advertiser nevertheless

Neither advertising agencies or ad buyers will recognize that it is women who are responsible for virtually all purchases - even though it is now ten years since it was documented - and the reason is that both the agency industry and advertisers ago still dominated by men.
The above is the essence of a presentation by creative director, Hanne Schmidt, from the advertising agency Public Communication, written in Jyllands-Posten yesterday Sunday. This puts her in line with Lowefriends, which this year has bet heavily on drawing attention to the problem of women and advertising.
According to Hanne Schmidt, it is because both advertisers and buyers in marketing departments are dominated by men, and they feel threatened by recognizing that advertising should primarily target women, it "would vegetable salad decoration pictures be quite natural to match the advertising agency staffing roughly with the predominant group of female consumers. "
But although the insight according to Hanne Schmidt is an open secret that women are responsible for purchasing decisions but do not feel that the advertising vegetable salad decoration pictures is directed at them, it's all fåtallet of advertising agencies and ad buyers who do something about it.
Hanne Schmidt comes therefore at the end of the post with 3 to afford if an advertiser nevertheless vegetable salad decoration pictures would like to get a "real opportunity to improve performance and gain loyal and satisfied customers": You need not to perceive women as a niche audience. 85 percent of all purchase decisions are made in Denmark by women. But it is not something to regard these many women as a homogeneous size - they educate themselves, vegetable salad decoration pictures bear children, making a career, earn money, sex and realize themselves vegetable salad decoration pictures about their lives and sometimes they will have more in common with men than with each other, so do not assume that messages or products slide down, if only it gets a turn with the pink brush. And do not count on it either easier or cheaper to communicate to women - at least not if you want your loyal customers who keep coming back and also act as ambassadors for your brand. Bid on genuine and honest woman interpretations, vegetable salad decoration pictures both in words and pictures and consider whether such. lingerie to be sold for mature women by showing them pictures of their daughters in lingerie. Please note that advertising is used to thinking in points oriented and humor angled communication and man (men) explains the few women at the top of the advertising industry with their inability to tell stories that way. Consider whether women will speak to in a different way and use the female communicators m / f who master other genres than stand-up comedy.
Comments Eva Vangkilde, 10 September 2012 13:43 It is so great to see that we at LoweFriends not alone with the point that marketers, product developers and communicators will have to handle vegetable salad decoration pictures up in himself, vegetable salad decoration pictures and take the large untapped business potential that women represent seriously. We do not believe that we should throw the men in marketing departments and agencies vegetable salad decoration pictures at the port in favor of women communicators - but we believe in the potential that lies in understanding - and be able to act upon - the differences which proved to exist between men and women. And you can also hear a lot more about our seminars 4th October Børssalen. Holger Wilcks, 10 September 2012 15:18 It is one of the advertising industry urban legends. And it will not be more true, the more you repeat it ad nauseam. The fact is that Danish women do not make 80-85% of buying decisions, to the folklore of women above normal high representation can be traced back 40 years, not 10, and no one seems to have actually read the studies that claim is based. But of course that does not mean that it is the last time we hear this story. Sophie Egede-Schroeder, 10 September 2012 15:46 A big thanks to Holger! vegetable salad decoration pictures Was otherwise happy that Prime Time had turned down a little gas, which obviously was leaked to attract male marketing managers in pure repentance for not giving women space would put advertising budget in their Diva Department. But apparently there's more on the tender, and the canard that women are not being tackled by targeted marketing, is again pulled out to gain market share. Exciting though it still works, or on the heads of marketing departments, which gradually filled with women, ignore it. Eva Vangkilde, September 10, 2012 15:52 Dear Holger. Do not we refer to the following sources: "Women Want More" (Boston Consulting Group), Time Magazine, The Economist, or ask you to look at the video here with the author of "In Search of Excellence" Tom Peters that hits the problem right on the mark : http://www.youtube.com/watch?v=vCoO0RW24NM. Alternatively, you can show up at the aforementioned seminar, where several of the leaders in the field will be present. And if it's a free invitation you're eft